An exclusive, ruggedly handsome field watch based on Timex’s viscount collection from the 70’s.

The collaboration between Timex was simple. Two great companies that care about craft and curated goods. We wanted to both highlight these aspects, as well as let the photography speak for itself. The propping is inspired by 70’s decor, and styling to compliment the uniquely picked watch colors.

The graphic language was military inspired, which gave the watch a personality, without having to add too many elements.

The campaign was both co-posted with timex, as well as a shared homepage section between the two companies. We released several articles on gear patrol and the bespoke post website for added authenticity for our watch enthusiasts out there.