Two in-house brands, one key location. Both our WREN and Line of Trade spring product lines conveyed a sense of getting out there. We wanted these to feel upbeat, fun, confident, but different from each other.

Line of trade was all about confidence but relaxation. We wanted to show that our tradesman character was able to take some days off in the sun and enjoy his much attended to hobbies.

WREN is all about community and enthusiastic about the outdoors. Fun, exciting, and good camaraderie.

Shot in the Florida Keys, this allowed us to shoot for multiple outputs and video elements to release the two new anticipated spring/summer line up.