The release of the jacket collaboration between Esquire x Line of Trade. The Fleece-Lined Corduroy Montana Trucker is a considered, modern take on a menswear legend that remains deeply connected to the traditions of the past.

An intro video and set of stills was created for multiple outputs, including an Esquire article, Bespoke Post Field Guide Review, and instagram reels.

We wanted to allude to this rugged sophistication by showcasing the jacket in a local bar but with grit. Styled with boot cut jeans, cowboy boots, and a simple white tee. This shows off the ruggedness, and careful style choices of Esquire.